Philadelphia Flower Show Wins Six International Awards

by
SamPiinnacle

Flower Show Designer Sam Lemheney

The 2009 Philadelphia Flower Show, “Bella Italia,” received six awards for excellence at an international convention of festival and special event organizers on Sept. 23.
           
The Flower Show, produced by the Pennsylvania Horticultural Society, was honored in a variety of programming and promotional categories. Among the recipients of the top prizes was Philadelphia Green, PHS’ nationally renowned urban revitalization program.
           
The professional competition, presented by the International Festivals & Events Association, draws entries from around the world. Winners were announced at the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held during the association’s 54th annual convention in Boise, Idaho.
           
The Flower Show awards were for the following categories (for events with budgets over $1.5 million):

BEST COMMUNITY OUTREACH PROGRAM – GOLD
BEST FULL-LENGTH TV PROGRAM (PARTNERSHIP WITH 6ABC)– GOLD
BEST ORGANIZATIONAL WEBSITE – GOLD
MOST CREATIVE/EFFECTIVE NEWS STUNT – SILVER
BEST CHILDREN’S PROGRAMMING – BRONZE
BEST PIN – BRONZE

Gold award-winner Philadelphia Green is a program that has transformed communities through the restoration of neighborhood parks, creation of community gardens, tree plantings, storm water management projects, urban agriculture, educational programs, and public landscape maintenance.
           
The appearance of actor Danny DeVito, who signed hundreds of bottles of his new brand of limoncello for Flower Show guests, was cited as the most creative publicity stunt.
           
Children’s programming at the Flower Show was cited for a variety of educational opportunities and an activity-filled Family Lounge, which serves as a place for children and parents to unwind and rest.
           
Among the organizations and festivals from throughout the world that competed in the 2009 Pinnacle Awards were:

the Indianapolis 500 Festival

Baekje Cultural Festival, South Korea;

Centennial Olympic Park, Atlanta, Ga.

Coconut Grove Arts Festival

CityArts Celebration, Dallas;

Servus Heritage Festival, Edmonton, Alberta

Fiesta San Antonio, Texas

French Quarter Festivals, New Orleans

The Hague Festivals, The Netherlands

Kentucky Derby Festival, Louisville

Festival Lent, Slovenia

Ottawa Bluesfest

Pasadena Tournament of Roses

Portland Rose Festival, Oregon

Rotterdam Festivals, The Netherlands

Pro Football Hall of Fame Enshrinement Festival, Canton, Ohio

the Sausalito Art Festival
           
Entries included merchandise, print and broadcast ads, posters, programs and many other categories.

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