2009 Flower Show Draws Raves and Crowds


“Bella Italia,” the 2009 Philadelphia Flower Show, welcomed 251,000 visitors from March 1 to 8, and broke a Flower Show single-day record by hosting 48,000 guests on Saturday, March 7. The attendance figures were all the more impressive considering the winter storm that brought 10 inches of snow to parts of the Philadelphia region on Monday, March 2.


Produced by the Pennsylvania Horticultural Society and presented by PNC, the Show raised more than $1 million for Philadelphia Green, PHS’s nationally acclaimed urban revitalization program.

The Flower Show has an annual economic impact of $35 million on the Philadelphia region’s restaurants, hotels, shops, businesses and cultural attractions.

This year’s exhibits transported visitors to the formal gardens of Rome, the canals of Venice, the runways of Milan, the art of Florence, the landscapes of Tuscany, the Italian Riviera, and the Lake Region. Shoppers strolled through an Italian Piazza, sipped Mediterranean wines, and met actor Danny DeVito, whose signature limoncello was a hit with Show visitors who lined up for an autograph. They listened to opera, photographed breathtaking gardens, and enjoyed the first scents of spring.

The Show was featured on the national telecast of Good Morning America, and drew praise and attention in the Washington Post, New York Times, Christian Science Monitor, Italian television and newspapers, and in other print and online publications around the U.S.fs09-preview-cocktail0651

Plans are already under way for next year’s Flower Show, “Passport to the World,” an appreciation of flowers and plants from around the globe. The 2010 Philadelphia Flower Show, which will be held Feb. 28 to March 7, will focus on the colorful cultures and flora of each country.

The entrance garden will raise up Americans’ love of flower and vegetable gardening. Showcase gardens will capture the excitement of Brazil with exotic tropicals; Singapore’s astounding orchids; Holland’s flower fields; India’s floral wedding ceremonies; South Africa’s native flora and fauna; and New Zealand’s distinct plants and flowers. The 2010 Show will include entertainment, food and wines from around the world.

The Philadelphia Flower Show, the oldest and largest indoor show of its kind, is produced by PHS and presented by PNC Bank. PHS has more than 15,000 members throughout the country, offers hundreds of gardening programs year-round, and is considered the nation’s leading authority on urban renewal through greening. The Flower Show is a major fundraiser for Philadelphia Green, which restores neighborhood parks, creates community gardens, revitalizes vacant land, and maintains treasured public landscapes.

For more information about the Philadelphia Flower Show and PHS, please visit www.pennsylvaniahorticulturalsociety.org.


To view videos that capture highlights of the 2009 Flower Show, “Bella Italia,” go to:





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