Modern MODA of Transportation

MODA Botanica's award-winning exhibit at the 2009 Philadelphia Flower Show

MODA Botanica's award-winning exhibit at the 2009 Philadelphia Flower Show


coffeecupEven the coffee mugs are cool at MODA Botanica.

But what else would you expect from a floral design company that doesn’t like to follow the trends?

MODA, which specializes in European-inspired event design and production, will be returning to the Flower Show for their second year. The team, made up of designers Bailey Hale and Armas Koehler, and event-planner Judith Campbell, walked away in 2009 with “Best in Show” for their floral display garden, “Modo Moderno,” as well as  The PHS Award of Excellence for a modern floral display.

“We look at it as a runway show,” said Koehler, perched on a window sill in their shop nestled on the corner of 13th and Pine streets in Center City. “Flowers are beautiful as they are. Our job as designers is to interpret them in new forms and  concepts. We like to take them out of the vase.”

New to the Flower Show as a business last year, all three have worked as freelancers for exhibitors in the past. The trio participated in Macy’s Flower Show in Philadelphia in April.

While the number of counties represented at the Show is growing (Brazil, India, South Africa, Scotland, England, Japan, China, and Thailand to name a few), MODA’s exhibit won’t focus on a specific country, but play on the concepts of travel and transport instead.

“We are going to start sketching out our concepts soon, ” Campbell smiling. “We will surprise people.”

 For more on MODA, check out them out on the Inquirer gardening blog and  in an article in the Metro.


MODA Botanica Trio Bailey Hale, Judith Campbell, and Armas Koehler


This summer and fall, the team is busy with weddings and other events. One of their specialties is creating non-traditional centerpieces and bouquets ranging in shape from a pocketbook to a structured cascade. A recent design included artichokes, roses, dogwoods, olive leaves, chocolate cosmos and poppy pods. Check out a photo on MODA’s blog. Above, a latest creation.

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