Robertson’s Plans ‘Tulipmania’ at Flower Show

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Robertson's COO Lisa Roth and designer Eric Schellack plan to recreate scenes from Dutch life in their exhibit at the Philadelphia International Flower Show.

Robertson's COO Lisa Roth and designer Eric Schellack plan to recreate scenes from Dutch life in their exhibit at the Philadelphia International Flower Show.

When visitors to the 2010 Philadelphia International Flower Show approach the exhibit presented by Robertson’s Flowers, they will be dazzled by a rainbow of blooms from the Netherlands. The display — tentatively titled “Tulipmania” — will recreate scenes from Dutch life, infused with flowers, explains Robertson’s chief operating officer Lisa Roth.

So far, plans for the exhibit call for two views: on one side, a street scene; on the other, the interior of a shop. A multi-dimensional wall will separate the scenes, though a door and windows in the wall will reveal elements on the other side and encourage guests to stroll around the display.  The scenes will be “overflowing with flowers,” mainly the tulips for for which the Netherlands has been known since the 17th century, said floral designer Eric Schellack. He foresees old bicycles, a flower cart, cobblestones, and possibly a huge chandelier in the Robertson’s tableaux.

It will also have an authentic Dutch feel, thanks to the guidance of Robertson’s design manager Karina Keff, a native of Holland, Roth said.

Founded by George Robertson and son Charles in 1925, Robertson’s Flowers has been part of the Philadelphia Flower Show for  more than 30 years and has received more than 30 Show awards. Robertson’s also was the receipient of the first-ever “Pink Carnation” Award for outstanding service and building awareness from the Susaan G. Komen Breast Cancer Foundation in 2005.  And this year, Philly Mag named Robertson’s “Best Florist.” For more information about Robertson’s Flowers, please visit www.robertsonsflowers.com.

The 2010 Philadelphia International Flower Show, “Passport to the World,” will be presented Feb. 28 to March 7 at the Pennsylvania Convention Center. Online tickets on sale in mid-September. Information is available at www.theflowershow.com.

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