Over the past 181 years, the Philadelphia Flower Show has grown into a world-renowned exhibition of the best landscape and floral design. This year, it has also grown into a new name.
The oldest and largest celebration of horticultural excellence is now the Philadelphia International Flower Show.
The name change is motivated by the desire to attract the finest examples of plants, garden design, and greening techniques from around the globe to the annual event at the Pennsylvania Convention Center.
“Our new name raises the Flower Show up on the world stage, and it is an invitation to gardeners everywhere to join us in Philadelphia for this fabulous Show that does so much to highlight the best of horticulture and design,” said Jane Pepper, president of the Pennsylvania Horticultural Society, which produces the Flower Show.
The change reflects the increasing participation in recent decades of horticulturists, designers and government agencies from other nations in the Flower Show. Since the1980s, the Philadelphia exhibition has welcomed presentations by gardening experts from Asia, Europe, Africa, Canada, Mexico and the Caribbean.
The collaboration between American exhibitors and those from other countries is also an acknowledgement of the Philadelphia presentation as the premier indoor flower show in the world. The newly formed Singapore Garden Festival took inspiration from the Philadelphia show’s theatrical and entertainment elements for its presentation. In August, a delegation of representatives of South Korean municipal and provincial governments visited PHS to learn about the creation and management of the Philadelphia event. Even the famed Chelsea Flower Show in England has drawn inspiration from Philadelphia. At home in the U.S., the Flower Show has provided guidance and served as a model for similar horticultural shows in other cities for many years.
“Our exhibitors are among the most creative and innovative designers in their fields, and we want to share those talents and encourage participation by other skilled designers from around the world,” said Flower Show Designer Sam Lemheney.
The International Festival and Events Association has honored the Flower Show for many years with its Pinnacle Awards, and recently presented six awards to the 2009 Flower Show, including best community outreach program for Philadelphia Green. The Guinness Book of World Records in 2005 certified that the Flower Show is the earliest documented and longest running horticultural show in the world. The Show also was included in the 2007 best-seller, “1,000 Places to See in the U.S.A. and Canada Before You Die.”
Complementing the new name is the theme of the 2010 Philadelphia International Flower Show, “Passport to the World.” Visitors to the Show, to be held February 28 to March 7, will embark on an exotic journey to dozens of destinations around the globe.
Advance tickets for the Show, which are $23 for adults and $13 for children, are available online beginning in mid-October at www.theflowershow.com. For the first time, student tickets, which are $18, also are available online.