Talking 2011 With Beautiful Blooms’ Donna O’Brien


Even though 2010’s Philadelphia International Flower Show took place just a few months ago, the show’s organizers and exhibitors are already at work on 2011’s show. One such exhibitor is Beautiful Blooms owner Donna O’Brien. Anyone who attended 2010’s show surely remembers Beautiful Blooms’ innovative hanging “Global Terrain,” which snagged the Award of Excellence. Donna says she was happy with the end result of the buzzed-about display, but plans to change it up for 2011, keeping her design fresh and modern.

Donna will draw on her knowledge of the fashion industry as a starting point for next year’s “Springtime in Paris” theme. Before starting Beautiful Blooms, Donna graduated from the Fashion Institute of Technology and worked for Seventeen magazine, Esprit, and Liz Claiborne. Her time in the industry honed her eye for mixing textures and colors, which will surely come into play next year, as Donna plans to include Chanel-inspired color blocking in the 2011 Beautiful Blooms display. Donna cites Chanel’s classic elegance as her number-one influence, with other inspirations including the Pompidou Centre and the French countryside aesthetic. To see how these concepts come together, be sure to check out Beautiful Blooms at the Flower Show next March.

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