Archive for the ‘2009 Bella Italia’ Category

Flower Show Exhibitor Walt Off Receives PHS Award

November 12, 2009
Walt and Sam

Walt Off (left) receives congratulations from his friend and colleague, Flower Show Designer Sam Lemheney, for winning the PHS Distinguished Achievement Award.

Walt Off, the veteran Flower Show exhibitor who runs the renowned Waldor Orchids in Linwood, N.J., has received one of the top honors bestowed by PHS. At the 182nd annual meeting of PHS Council on Nov. 10, Off was presented with the Distinguished Achievement Award, which is given to an individual who has made outstanding contributions to the field of horticulture and has had a positive impact on PHS programs and activities.


Flowers By David Plans a Voyage for 2010 Flower Show

October 6, 2009
Robin and David Heller will take Flower Show guests on a floral journey.

Robin and David Heller will take Flower Show guests on a floral journey.

One of the most memorable exhibits at the 2009 Philadelphia Flower Show, “Bella Italia,” was the serene, candlelit spa created by Flowers By David.  “For months after the show, people emailed me their pictures of our exhibit,” said Robin Heller.

She and husband David love that interaction with Flower Show guests, and they try to maintain a constant presence at their display to talk with visitors.

For their 14th year at the Flower Show, the Hellers will take a celebratory approach to the theme, “Passport to the World.” Their exhibit will evoke the spirit of travel and transition. (more…)

Philadelphia Flower Show Wins Six International Awards

September 28, 2009

Flower Show Designer Sam Lemheney

The 2009 Philadelphia Flower Show, “Bella Italia,” received six awards for excellence at an international convention of festival and special event organizers on Sept. 23.
The Flower Show, produced by the Pennsylvania Horticultural Society, was honored in a variety of programming and promotional categories. Among the recipients of the top prizes was Philadelphia Green, PHS’ nationally renowned urban revitalization program.
The professional competition, presented by the International Festivals & Events Association, draws entries from around the world. Winners were announced at the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held during the association’s 54th annual convention in Boise, Idaho.

What kind of Topiary will Irwin Landscaping Create for the 2010 Flower Show?

September 15, 2009

It is a wonderful design dilemma, says Peter Irwin, owner of the Hockessin, Del.-based company that will exhibit in the Flower Show for its third year this year.

In 2008, for the New Orleans-inspired Show, “Jazz it Up!” Irwin did alligators and frogs. In 2009, for the Italian-inspired Show, “Bella Italia,” Irwin did large wine bottles.


Five Questions for Maudelin Alston

August 6, 2009




small niche entry

Maudelin's 2nd place winner in the small niche category last year. The design was inspired by a post card.

MummytouchupMeet Maudelin. You may have seen her in the echoed halls of the Pennsylvania Convention Center early in the morning. Or pouring over lists at the shows office at PHS headquarters. She is the volunteer chair of the Arrangement Classes for the Philadelphia International Flower Show.  Hi Maudelin.

How did you first become interested in gardening?

It really began with my love of color. I was fascinated by the range of color and various shades one can bring to a garden. I became involved with PHS and the Show through my garden club, the Moorestown Garden Club. The club has a long relationship with PHS. It continues to encourage and inspire members to be a part of the Show in a variety of ways.

What is your favorite part of the Flower Show?

My favorite part is opening day. When the entries have been placed and everyone’s gone, I’m in awe when I look at it all. I enjoy witnessing how everyone’s effort, excitement and commitment comes together to make a wonderful Show.


Congratulations, Julia!

August 6, 2009
FS09 Phlower Pow Awards078

PNC President Bill Mills, Julia Badulak, and PHS President Jane Pepper.

Our former Flower Show intern, Julia Badulak, has just landed a job at the Urban Outfitters’ corporate office in Philadelphia.

Julia, who graduated with a degree in marketing from St. Joseph’s University’s Erivan K. Haub School of Business in the spring, worked with our public relations and marketing department from November through May.

Julia was instrumental in garnering participation in the Flower Show’s annual Phlower Power Window Decorating Contest in which area businesses compete in a number of categories. This year, businesses will tie into the “Passport to the World” theme.

For more information on the contest, please contact Laura Hoover  at and check the Flower Show website for updates.

Jamie Does Ambiance

July 29, 2009

Jamie Rothstein1

In 2008, Jamie Rothstein invited  Flower Show visitors inside and outside an elegant mansion in New Orleans’ Garden District. In 2009, she led us over a bridge on a Venetian canal to a hidden garden of a nobleman’s palace.  For 2010, Jamie will take us half a world away. (more…)

Modern MODA of Transportation

July 24, 2009
MODA Botanica's award-winning exhibit at the 2009 Philadelphia Flower Show

MODA Botanica's award-winning exhibit at the 2009 Philadelphia Flower Show


coffeecupEven the coffee mugs are cool at MODA Botanica.

But what else would you expect from a floral design company that doesn’t like to follow the trends?

MODA, which specializes in European-inspired event design and production, will be returning to the Flower Show for their second year. The team, made up of designers Bailey Hale and Armas Koehler, and event-planner Judith Campbell, walked away in 2009 with “Best in Show” for their floral display garden, “Modo Moderno,” as well as  The PHS Award of Excellence for a modern floral display.

“We look at it as a runway show,” said Koehler, perched on a window sill in their shop nestled on the corner of 13th and Pine streets in Center City. “Flowers are beautiful as they are. Our job as designers is to interpret them in new forms and  concepts. We like to take them out of the vase.”

New to the Flower Show as a business last year, all three have worked as freelancers for exhibitors in the past. The trio participated in Macy’s Flower Show in Philadelphia in April.


Green Makeover for City Hall

May 14, 2009


City Hall is going to look GREAT next week after more than 80 volunteers plant annuals, perennials and shrubs around the recently restored exterior as part of PHS’s 18 annual City Hall in Bloom event. This year’s focus will be on a more sustainable landscape. That said, some 30 boxwood grown for Subaru of America Inc. ‘s exhibit at the 2009 Philadelphia Flower Show will be re-purposed for the event. Thanks, Subaru!

Hi Jamie!

May 8, 2009

Flower Show exhibitor Jamie Rothstein and her daughter Joy were two of the more than 300 guests who attended PHS’s Azalea Garden party last night. The annual party raises funds for year-round maintenance of the Azalea Garden, located in Fairmount Park just west of the Philadelphia Museum of Art. The four-acre garden is a project of the PHS’ Philadelphia Green program and has been revitalized and maintained through the dedication and cooperation of PHS, the Philadelphia Museum of Art, Fairmount Park Commission and countless volunteers.

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